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Sorry! This year's World Fairtrade Challenge is over! You can still support Fairtrade in many ways and celebrate Fairtrade every day with your purchases!

It could simply be the moment you eat a Fairtrade product, a coffee break with work colleagues or a dinner with family. It’s all a cause for celebration because it means Fairtrade farmers and workers getting a fairer deal.

Thanks to people like you, more hard-working farmers and workers around the world can build better lives and brighter futures.

How? Well, there’s the Fairtrade Minimum Price for many products, which acts as a safety net when market prices drop below sustainable levels. And then there’s the Fairtrade Premium, an extra sum of money paid on top of the selling price that farmers choose how to spend. That could be improving their livelihoods through learning new farming techniques, building schools, investing in better healthcare or protecting the environment.

Our shared goal is a fair deal for all farmers and workers. Although we still have a long way to go, there are plenty of wins to celebrate.

Find Out More about how you can support Fairtrade: info.fairtrade.net 

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About the world fairtrade challenge

From 12-14 May 2017, join Fairtrade farmers, workers and supporters for the World Fairtrade Challenge. 

Treat your colleagues, friends or customers to Fairtrade products like chocolate, coffee or bananas. 

Organise your own Fairtrade Celebration, no matter how big or small. It could simply be the moment you eat a Fairtrade product, a coffee break with work colleagues or a dinner with family. It’s all a cause for celebration because it means Fairtrade farmers and workers getting a fairer deal.

Let’s create the biggest Fairtrade Celebration the world’s ever seen!

Check out the Fairtrade Celebrations Map
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People of Fairtrade

Join us in celebrating our Fairtrade labelled brands as we honour the commitment they have made to a fairer trading economy and the development of many hard-working farmers and workers in South Africa and around the world. 

  • Coffee

  • Wine

  • Tea

  • Our Sugar

  • Our Chocolate

  • Our Coffee

    Grab a cup / bag of Fairtrade coffee and celebrate the remarkable influence brands like Bean There coffee, Mugg & Bean, Woolworths, Ciro and Puro Coffee have had in alleviating poverty in Africa.

    Each cup of Fairtrade coffee consumed to date, has helped farmers and workers in Africa establish electricity on farms, build schools and office blocks. By choosing Fairtrade coffee, you’re also supporting farmers to fight the challenges they may face. These include climate change, low and unpredictable incomes and bringing drinking water to their communities. Go on! Taste the good in your coffee, look for the Fairtrade Mark and celebrate Fairtrade.

  • Our Wine

    Sithi halala! Horay! Ons sê Hoera! Thanks to brands and people like you, premiums have been paid and spent on infrastructure improvements, education, computer facilities, retirement homes and housing on farms, community halls, transportation, skills development literacy, health, safety, first aid, and life skills and study bursaries for tertiary education. Thank you all on behalf of all of Fairtrade for empowering these communities to build better lives and brighter futures.

  • Our Tea

    If your tea is Fairtrade you know it's benefiting the people who grew it. Thanks to brands like TopQualiTea who have empowered rooibos farming communities that depend on agriculture for their livelihoods. Due to the sever challenges in climate change, produce dropped from 39t in 2011 to 16t in 2016. This is all the more reason to choose Fairtrade tea. The premium has enabled Wuppertal to improve infrastructure to help combat climate change, by investing in conservation tillage, covering crop and launching an organic certified nursery. The premium is also being used to build new roads and take children to school and varsity. How ‘good’ is your cup of tea?

  • Our Sugar

    The Fairtrade and Noodeberg Illovo partnership has empowered 230 small-scale sugar farmers in KZN. Their sugar is used as an ingredient in Cadbury chocolate products. The project has unlocked another 3 co-operatives (i.e. 500 more small-scale farmers to benefit from the project). The project has enabled farmers and workers to move up the value chain, build stronger businesses & fairer workplaces, and gain access to new markets & fairer finance. Our aim is to unlock economic opportunities for plenty more sugar farmers and their communities in South Africa. Viva! Fairtrade Viva!

  • Our Chocolate

    90% of the world’s cocoa is grown on small family farms by about 6 million farmers who earn their living from growing and selling cocoa beans. Thanks to brands like Cadbury who continue to multiply the joy by empowering cocoa growing cooperative like Kuapa Kokoo.The co-op represents almost 63,000 small-scale cocoa bean growers, of which around a third are women. Kuapa Kokoo has been able to improve the livelihoods of members: projects undertaken have helped farmers, especially the women, empower themselves, build confidence and independence. Multiply the Joy! One block at a time, choose Fairtrade Chocolate!

About the world fairtrade challenge

Great news! Each year, we’re buying more Fairtrade products like bananas, coffee and chocolate. Thanks to people like you, more hard-working farmers and workers around the world can build better lives and brighter futures.
From 12-14 May 2017, join Fairtrade farmers, workers and supporters for the World Fairtrade Challenge. Treat your colleagues, friends or customers to Fairtrade products, register your purchase or event on our website and let’s create the biggest Fairtrade Celebration the world’s ever seen!
Find out more about your local Fairtrade organization and how you can be part of the Fairtrade movement.

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